The role of leadership in software development
Google Tech Talks
May 6, 2008
ABSTRACT
When you look around, there are a lot of leaders recommended for software development. We have the functional manager and the project manager, the scrum master and the black belt, the product owner and the customer-on-site, the technical leader and the architect, the product manager and the chief engineer.
Clearly that’s too many leaders. So how many leaders should there be, what should they do, what shouldn’t they do, and what skills do they need?
This will be a presentation and discussion of leadership roles in software development — what works, what doesn’t and why.
Speaker: Mary Poppendieck
Mary Poppendieck started her career as a process control programmer, moved on to manage the IT department of a manufacturing plant, and then ended up in product development, where she was both a product champion and department manager.
Mary considered retirement 1998, but instead found herself managing a government software project where she first encountered the word “waterfall.” When Mary compared her experience in successful software and product development to the prevailing opinions about how to manage software projects, she decided the time had come for a new paradigm. She wrote the award-winning book Lean Software Development: An Agile Toolkit in 2003 to explain how the lean principles from manufacturing offer a better approach to software development.
Over the past six years, Mary has found retirement elusive as she lectures and teaches classes with her husband Tom. Based on their on-going learning, they wrote a second book, Implementing Lean Software Development: From Concept to Cash in 2006. A popular writer and speaker, Mary continues to bring fresh perspectives to the world of software development.
Speaker: Tom Poppendieck
Tom Poppendieck has 25 years of experience in computing including eight years of work with object technology. His modeling and mentoring skills are rooted in his experience as a physics professor. His early work was in IT infrastructure, product development, and manufacturing support, and evolved to consulting project assignments in healthcare, logistics, mortgage banking, and travel services.
Tom led the development of a world-class product data management practice for a major commercial avionics manufacturer that reduced design to production transition efforts from 6 months to 6 weeks. He also led the technical architecture team for very large national and international Baan and SAP implementations.
Tom Poppendieck is an enterprise analyst and architect, and an agile process mentor. He focuses on identifying real business value and enabling product teams to realize that value. Tom specializes in understanding customer processes and in effective collaboration of customer, development and support specialists to maximize development efficiency, system flexibility, and business value.
Tom is co-author of the book Lean Software Development: An Agile Toolkit, published in 2003, and its sequel, Implementing Lean Software Development: From Concept to Cash, published in 2006.
Duration : 1:32:4



Think of the …
Think of the underlying law of nature. The way of all things.
Consider its astounding inferences and implications.
The single, underlying law … of nature! Not merely of physics, chemistry, psychology, biology, etc., but of all known fields of inquiry. The law we can all relate to, identify, understand and apply.
Ask yourself. What is the underlying law of nature?
Delight in the question. Have fun in the process of finding the answer firsthand for yourself.
Google it, as a start.
very good talk. …
very good talk. Lots of examples, I love learning from examples.
I would like someone to video a few actual projects in progress and then put the best bits on youtube. A bit like Ripple Down Rules, where good ideas get linked to examples. Not just one or two, but a few hundred.
great talk on …
great talk on overall leadership. Her experience shows in the way she explains everything.
Searching for a …
Searching for a developer!
this is an …
this is an excellent guide! good stuff
It is so deep!
It is so deep!
Awesome. Thanks
Awesome. Thanks
Awesome …
Awesome presentation. I love it when guides provides us with a historic context for it is so important in understanding what has already been tried, what failed, what succeeded, etc.
I would replace the marketing leader with one that is as much a marketing expert as a philanthropic philosopher to ensure that the developed product-services are as much “needed-required” as they are wanted-indemand.
Thx again for sharing this with us Mme.
Nice work. keep it …
Nice work. keep it up. mean time come for social media marketing for esteembpo**com FGITRU
More than brilliant …
More than brilliant, it sounds realy easy to understand, i also like hostory and sounds like i am going to hear it to the end(it is buffering and hence i have paused it)
very good video ,,, …
very good video ,,,, thankz to all
5 stars! She’s a …
5 stars! She’s a great story teller! Definitely worth watching the whole show! She explains in detail the 5 leadership roles for a successful product development project.
The only part I am a bit skeptical about is the reluctance to hire consultants. While the organization does have to learn by itself, I don’t see anything wrong with getting some help at the beginning, especially considering what a difficult journey such a transition is.
This. Is. AMAZING. …
This. Is. AMAZING. What a remarkably clear, and exceptionally well-presented discussion. I am very glad I took the time to watch this video. I feel like it took me from 0 to 60 in understanding the importance of business process management—and how not to shoot myself in the foot with it!