Business Leadership Management

To name a business, consider using abstract names that allow for growth, functional names that tell clients about the product, or names after the founder. Geographical names can also be used when naming a business with advice from a business management consultant in this free video on business.

Expert: Peter Cook
Contact: www.academy-of-rock.co.uk
Bio: Peter Cook has more than 25 years of business, academic and consultancy experience.
Filmmaker: Kathy Stannard

Duration : 0:4:53

Recommended Reading

• Business Leadership Management
• IMD – Kamal Quadir. Responsible Leadership: True Business Opportunities (excerpt from session)
• Business & Leadership : How to Be a Manager
• Ann Winblad Presentation at Pepperdine University Dean’s Executive Leadership Series Pt.2
• Increase Your Influence As A Leader

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