Women in Business – Balancing Family and Career
Complete video at: http://fora.tv/2008/02/13/Nina_DiSesa_Seducing_the_Boys_Club
Author and advertising executive Nina DiSesa discusses the balancing act successful businesswomen must play between their home and professional lives.
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Seducing the Boys Club: Uncensored Tactics from a Woman at the Top with Nina DiSesa.
Nina DiSesa gives a wry reality check on how to get ahead and thrive in the testosterone-driven business arena. A master communicator, ceiling crasher, and one of the most successful women in the corporate world, DiSesa is also a big-time realist who has figured out that S&M – seduction and manipulation – is the secret to winning over (and surpassing) the big guys – The Commonwealth Club of California
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Duration : 0:3:5
women in business …
women in business is proof that women hate family and children.
I don’t think it’s …
I don’t think it’s necessary for both parents to work careers once they have children.They can but it’s not necessary if a woman is making enough money to support the family then a father should lower his pride and stay at home with his children and vise versa but for men to act like they can’t take care of their kids is not right.
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I …
Great video.
I actually lost my job because I was pregnant. So now I try to be very supportive and help the other women on my team.
I’m trying to carry things as far as I can.