Creating a Customer-Centric Business
Ranjay Gulati, Harvard Business School professor and author of “Reorganize for Resilience: Putting Customers at the Center of Your Business,” on how to deliver what customers really want.
Duration : 0:10:37
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Why do people from …
Why do people from Harvard think that the economy is getting out of the economic crises. There will be a double dip. The fundamental issue has not been solved yet: low savings rate + too much government spending + 12.4 trillion deficit.
Other than that, quite insightful I guess.
Being totally …
Being totally Customer Focused is a vision. Rightly so Ranjay points to the most crucial aspect of how we scream putting customers forward and yet dont in practice. However I do want to ask if it differs greatly in Services industry and if it is existing Company?
It’s weird how …
It’s weird how management fails so much at seeing the value of marketing. They seem to think it’s just sales and nothing more.
It must be. The …
It must be. The stuff he said is so basic from the point of a view a marketer it’s almost dumbed down.
Good and …
Good and informative. The basic question still today who should be made the KING, Product or Customers,
as we see that product centric and customer centric urguments are not going to end, if it ends the business dies.
It basically an intersection of Product and Customer and the most successful firms will maximise the intersection zone of product and customers.
Rgds
Deb Brahma.
very true. …
very true. fascinating how much repackaging the -understand-your-consumers- subject undergoes…
Nice interview. …
Nice interview. Pardon my naivete, but is this book geared for those new to customer centric models? I’m aware of ODI, VOC, and ethnography methodologies to gain customer insights. Perhaps this is a call to c-suite types who need to champion growth strategies?
The customer is …
The customer is always right… and must be punished for his arrogance.